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Signal-based selling, explained from the start.
Short, plain-English lessons on the ideas behind modern B2B prospecting: intent data, buying signals, ICPs, lead scoring, AI SDRs and the rest. Each lesson links to the next.
Fundamentals
What Is a Buying Signal? Definition, Examples and a Test
A plain definition of a buying signal, the split between signals you see in public and signals you only hear once a deal exists, a three-question test for whether something counts, and a strength table you can reuse.
October 16, 2026 · 9 min read
Fundamentals
What Is Intent Data? Definition, Types and Examples
A plain definition of intent data, the difference between account-level and person-level signals, four ways it misleads small teams, and a one-minute rule for which kind to use.
October 15, 2026 · 8 min read
Spot likely buyers on LinkedIn before everyone else does.
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