Trigify Alternative for Smartlead and HeyReach: Keep the Campaigns
Trigify closes for most customers on 22 October 2026, and with it the node that fed your Smartlead and HeyReach campaigns. Here is what that node sent, what Smartlead and HeyReach each need on the receiving side, three ways to put a new source in front of the same campaigns, and when the HeyReach half should be replaced rather than refed.
Your Smartlead and HeyReach campaigns do not stop on 22 October 2026. The Trigify node that fed them does. So the Trigify alternative for Smartlead and HeyReach you need is a new source in front of the same campaigns, not a new sequencer. You have three options: a Clay table that pushes to both, a signal tool with a native push, or a tool that finds the LinkedIn buyers and sends the messages itself, replacing the HeyReach half outright. The steps below cover the rewiring and the fields.
Everything about Trigify below comes from trigify.io and its help centre, opened on 20 October 2026. Trigify built an integration people liked; Smartlead's own case study is about Trigify's team using Smartlead for their outbound, and the HeyReach integration had its own HeyReach help article. If the job you are replacing is something other than feeding a sequencer, start with the Trigify alternatives sorted by job. If you want the whole Trigify to Clay pipeline rebuilt, the Clay rebuild guide covers the table itself.
What did Trigify actually send to Smartlead and HeyReach?
Write this down before you rebuild anything, because the replacement has to send the same shape.
For Smartlead, Trigify's help article describes one workflow action, Send to Smartlead Campaign. You connected it with your Smartlead API key, picked a campaign from a dropdown, and mapped fields. The fields it pushed were email, first name, last name and any custom variables you mapped, and those custom fields had to exist in the Smartlead campaign already. The same article says the campaign needed active sending accounts with warm-up enabled before leads were pushed. The example workflow was a Listening trigger, an enrichment step that found the verified email, then the Smartlead action.
For HeyReach, the HeyReach help article describes the other direction of setup: generate an API key in HeyReach's Integration tab, paste it into Trigify's Integration tab, then in Trigify's Save to tab choose Export to HeyReach and pick a campaign. On the HeyReach side the campaign was built with an empty lead list that Trigify filled, a sender, and a sequence; the article recommends an If connection condition so connected leads get the message straight away and the rest get a connection request first. It also warns that the sender should not be shared with other campaigns, or those campaigns eat the sender's daily limit.
So the two feeds had different keys. Smartlead ran on email. HeyReach ran on the LinkedIn profile URL. Keep that distinction in mind in every step below; it decides which replacement sources can feed which campaign.
Step 1: Export from Trigify and record the campaign IDs today
Do it now, not on the last day. The notice on trigify.io says most customers keep access until 11:59pm BST on 22 October 2026, that integrations and API access stop at the same time, and that you should use the export options in the product or email hugo@trigify.io for help. Nothing is migrated to HubSpot, so whatever you have not saved is gone.
Three things to save, in order. First, the engager and keyword-post lists Trigify still shows you, with the post URL and interaction type where it recorded them, because those people are your warmest leads and no replacement will regenerate last month's engagers. Second, the saved searches and tracked profiles, copied into a document, so you can paste them into the new source. Third, the mapping of each Smartlead and HeyReach node: which campaign it targeted and which custom variable names it filled. The migration checklist has the longer export list if you want it.
Step 2: Choose your Trigify alternative for Smartlead and HeyReach by which campaign you keep
The honest decision rule is one question: which half of the setup are you keeping? Smartlead sends email, so it needs a source that produces verified emails for people who engaged. HeyReach sends LinkedIn messages, so it needs profile URLs, and it competes with tools that find the engagers and send the messages in one place.
| Option | Feeds Smartlead | Feeds HeyReach | Who maintains it | Where it is the better choice |
|---|---|---|---|---|
| Clay as the bridge | Yes, a documented Add Lead to Campaign action | Yes, a documented Add Lead to Campaign action | A builder who owns the table | Both campaigns stay, you already route other data through Clay, and someone wants to own the table |
| A signal tool with a native push | Some; Syft Data's Trigify page lists Smartlead as a destination, as does Embers' comparison | Some; HeyReach's own alternatives list marks Jungler, Traxy, Saava, Clearcue and RB2B as native | The vendor | You want the old shape back with the least building, and you can confirm the push in a trial before 22 October |
| A tool that does the LinkedIn outreach itself | No native push; Intentsly exports leads with verified emails for you to import | Replaces the HeyReach half rather than feeding it | The vendor, with your two LinkedIn accounts | The HeyReach campaign existed only to message engagers, and nobody wants to run two tools for that |
The third row deserves a plain statement of limits. Intentsly captures LinkedIn signals only: people who engage with competitor and leader posts, authors of keyword posts, competitor page followers and hashtag engagement. It does not monitor Reddit, X, YouTube, podcasts or Hacker News, so if your Trigify Listening searches covered those, see the social listening replacements instead. Its AI SDR sends LinkedIn messages and connection requests, not email, so Smartlead stays your email tool; its only native CRM is HubSpot. Each plan runs up to two LinkedIn accounts, with a hard cap of 30 messages and 30 connection requests per account per day, and we recommend 15.
Step 3: Rebuild the Smartlead feed
Smartlead's receiving side is simple, which is why most sources can feed it. Its add leads to campaign endpoint requires only an email per lead; first name, last name, company, LinkedIn profile, location and a custom_fields object are optional. One request takes up to 400 leads, and each lead can carry up to 200 custom field pairs. Two settings matter for a signal feed: ignore_duplicate_leads_in_other_campaign, which is off by default so a person already in another campaign is skipped, and ignore_unsubscribe_list, which you should leave off. The response tells you how many were added and how many skipped, so log it.
If Clay is the bridge, Clay's Smartlead action asks for the campaign ID and the email, with names, company, LinkedIn URL and custom fields as optional inputs and a toggle to allow duplicates across campaigns. If a signal tool is the source, check its Smartlead push in a trial by sending one test lead and reading the Smartlead campaign's lead list, because Smartlead's integrations page lists Clay, Zapier, webhooks and the API, and names no signal tool at all. If Intentsly is the source, export the scored list with verified emails and import it into Smartlead with its CSV column mapping; that is a batch, not a live push, so run it on a schedule you can keep.
Field map for the Smartlead side, so the campaign keeps working without edits:
| Trigify Smartlead node field | Smartlead field | Required? | Note |
|---|---|---|---|
| Yes | The only required field per Smartlead's API reference | ||
| First name | first_name | No | Used by your existing first line |
| Last name | last_name | No | |
| Company | company_name | No | Needed if a step mentions the company |
| Custom variable: post URL | custom_fields.post_url | No | Keep the same variable name the sequence already uses |
| Custom variable: interaction type | custom_fields.interaction | No | like, comment or keyword post; the first line changes per value |
Step 4: Rebuild the HeyReach feed
HeyReach is stricter about what a lead is. Its custom variables article says every method, CSV, API or Clay, needs a LinkedIn profile URL, a first name and a last name, and that leads missing any of the three are skipped silently by the API and Clay routes. Custom variable names must not collide with the default ones (use custom_company rather than company), may contain only letters, numbers and underscores on the API, and a null value falls back to the fallback text in the message. The API endpoints are AddLeadsToCampaignV2 and AddLeadsToListV2, and the response counts imported, updated and failed leads.
The campaign shape is the one you already had. Per HeyReach's Clay article, you create the campaign with an empty list, pick senders, write the sequence with variables in the {variable_name} format, and launch; it sits in a Finished state until the first lead arrives and then switches to Ongoing. The custom field names in the push must match the variables in the sequence exactly. Keep the sender rule from the Trigify integration article: give the engager campaign its own sender so another campaign does not consume the daily limit.
A source feeding HeyReach must therefore produce the profile URL, not just an email. That is the test to run on any signal tool in its trial: push one engager, open the HeyReach list, and check the URL field is filled. If the source only gives you names and emails, it can feed Smartlead but not HeyReach.
If you are weighing whether to refeed HeyReach at all, the question is whether the campaign existed only to message post engagers. If so, Intentsly's AI SDR does that step from the signal itself: it finds the engagers, scores them against your ideal customer profile, sends the connection request and the message from your LinkedIn account, and holds the conversation until the lead books through your calendar link, within the limits stated above. That is one tool replacing two, at the cost of HeyReach's multi-sender rotation and its If connection branching.
Step 5: Keep the message that mentions the post
Whichever source you pick, the reply comes from the line that names what the person did. HeyReach's Trigify playbook built its follow-ups on exactly that signal, a like or comment on a post, and Smartlead's case study with Trigify's team reports a 25% reply rate on one campaign to more than 3,000 contacts, which is what a well-timed trigger looks like in email. Both are vendor-reported and single campaigns, so treat them as a ceiling, not an average.
Two templates, written as examples for you to adapt. The variables are the ones from the field maps above.
LinkedIn, first message after the connection is accepted:
Hi {first_name}, I saw your {interaction} on {poster}'s post about {topic}. We work with {role} teams on the same problem; if it is live for you right now, happy to share what has worked for two similar companies. If not, no reply needed.
Email, first step in Smartlead:
Subject: your comment on {poster}'s post
{first_name}, you commented on {poster}'s post about {topic} last week, so this is not cold. We help {role} teams with {one_line_outcome}. Worth a 15-minute look, or should I leave it?
Keep interaction and post URL as fields in both tools even if a template does not use them yet. The Buying Signal Playbook has a script per signal type, and the twelve-versus-eight split there is a reasonable rule for which engagements deserve a message and which do not.
When rewiring the feed is the wrong call
Three cases. If nobody on the team wants to own a Clay table and no signal tool in a trial fills the HeyReach URL field reliably, you are about to run two campaigns off a source you do not trust; pause the HeyReach half and keep the Smartlead half on exported lists until you have a source you have tested. If your Trigify use was two tracked competitors and a message to whoever engaged, a tool that does that end to end costs less attention than a bridge; the engagement tracking replacements compare those with their limits. And if the Smartlead campaign was never really signal-driven, just a list Trigify topped up, any list source will do and the signal tooling is not worth rebuilding.
Our own numbers for the single-tool path are modest and ours alone. When we launched, we ran our own LinkedIn signals and AI SDR, with no email channel and no manual outreach, and booked 14 qualified demos in 14 days, with a reply rate 4x our previous cold campaigns. One campaign, our product; read it as a floor for engagement-triggered LinkedIn outreach, not a promise about yours.
Copy this rewiring checklist
- Export every engager and keyword-post list Trigify still shows you, with post URL and interaction type.
- Record each Smartlead and HeyReach campaign ID and the custom variable names the old nodes filled.
- Decide per campaign: keep and refeed, or replace with a tool that sends itself.
- For Smartlead, confirm the source produces an email per lead; everything else is optional.
- For HeyReach, confirm the source produces the LinkedIn URL, first name and last name; otherwise leads are skipped without an error.
- Create the new source (Clay column, signal tool push, or Intentsly export) and send one test lead to each campaign.
- Open each campaign's lead list and check the custom fields arrived under the exact variable names.
- Give the HeyReach engager campaign its own sender.
- Load the exported historical engagers so the first week has material.
- Run old and new in parallel until 22 October and compare lead counts per day.
What to do next
If a builder owns Clay, do Steps 1 and 2 this afternoon and build the two columns tomorrow; the test lead in Step 6 is what tells you it works. If the HeyReach campaign only ever messaged post engagers, see which buyers are engaging with your competitors right now with no account, because that feed plus the sending is what you would be rewiring HeyReach to do.
FAQ
Do my Smartlead and HeyReach campaigns stop when Trigify closes?
No. The campaigns, sequences and senders live in Smartlead and HeyReach. What stops on 22 October 2026, per trigify.io, is Trigify's integrations, API access, monitoring and signal collection, so the campaigns keep running but receive no new leads until you connect another source. Leads already in them continue through the sequence.
Can Clay push leads to both Smartlead and HeyReach?
Yes. Clay documents an Add Lead to Campaign action for Smartlead, keyed on campaign ID and email, and one for HeyReach, keyed on the campaign plus LinkedIn URL, first name and last name. With auto-update on, new rows are sent as they arrive. What Clay does not do by itself is find the engagers; that needs a post action or an outside source feeding the table.
What does Smartlead need to add a lead by API?
Only an email. Smartlead's add leads to campaign endpoint accepts up to 400 leads per request, with first name, last name, company, LinkedIn URL and up to 200 custom field pairs as optional data. Duplicates across campaigns are skipped unless you set ignore_duplicate_leads_in_other_campaign, and the response reports added and skipped counts.
Why are leads missing from my HeyReach list after the push?
Most often because a required field was empty. HeyReach's docs say the LinkedIn profile URL, first name and last name are mandatory on every import route, and the API and Clay routes skip incomplete leads without raising an error. Check the source fills the URL field, and check custom variable names match the sequence variables exactly.
Should I keep HeyReach or move to a tool that sends the messages itself?
Keep HeyReach if you rely on multi-sender rotation, conditional branching or sources beyond LinkedIn engagement. Replace it if the campaign only ever messaged people who engaged with competitor or leader posts; a tool like Intentsly finds those people, scores them and sends from your account, within two accounts and 30 messages a day each.
